Giveaways, especially if they are appealing or relevant to the target audience, can be a powerful draw, encouraging attendees to visit your stand. It can mean the difference between drawing a crowd and having them pass you by. This was my first time at a big trade show, and therefore very much excited by the novelty of free merch! I was impressed by the quality and variety of products on offer and enjoyed treasure hunting for all the best items.

Specialists in trade show giveaways have provided some data, and as a final year student at Exeter University, I do love some statistics!

• 71.6% of attendees who received a promotional product remembered the name of the company that gave them the product

• 52% of people say they are more likely to visit a stand if there are branded trade show giveaways or other incentives

• 76.3% of attendees had a favourable attitude toward the company that gave them a trade show giveaway

Read more below.