When we first started talking about Lift Professional, it wasn’t about clothing. It was about people.

I’ve worked in the lift industry for 11 years, and I’ve always admired the people who make it what it is. The engineers who are out in all weather, the technicians who solve complex faults under pressure, the project managers who keep everything moving, and the support teams who make sure it all comes together. It’s a skilled, demanding, and often unseen profession. And that’s exactly why Lift Professional exists.

The spark that started it all

The idea began during the pandemic. I remember sitting in my loft, trying to work through another day of lockdown, while the temperature outside climbed well past 30 degrees. It was a strange, quiet time; the world had slowed down, but lifts still needed to run.

While most people were at home, lift engineers were out there keeping hospitals, care homes, and essential buildings working safely. I found myself thinking how little recognition they got for it. These were people who kept society moving when everything else had stopped, and most of the public never even knew their names.

That thought stuck with me. Lift Professional grew from that feeling of the need to recognise the people behind the work, to celebrate a community that deserves to be seen and appreciated.