Jools Black is a respected and familiar figure within our industry, renowned for her unwavering passion for customer service. However, her dedication extends even further - she also delivers a highly regarded workshop designed to equip apprentices with behavioural skills that last a lifetime.

The Importance of Behavioural Skills in Apprenticeships

Apprenticeships are much more than technical instruction. They are a formative experience, shaping not only the apprentices’ professional abilities but also their identity and how they represent both themselves and the organisations they work for. Developing a strong professional persona is an integral part of their journey.