Lift Industry Newsletter
April 2026

New Sales director at SIMSINLIFTS

SIMSINLIFTS, has appointed Jane Parrott as its new Sales Director to help drive the next phase of its growth and development strategy.  

Founded in 2023, SIMSINLIFTS has grown rapidly since its inception and now supports over 100 lift companies across the UK and Europe.  

A widely respected professional with a proven track record of commercial success, Jane boasts over 18 years’ experience in the lift industry.  With experience in working for both multinational and independent lift companies, Jane’s sector insight is vast and impressive, having held senior sales and business development roles for Titan Elevators and Crown Lifts, led J&E Lifts as Chief Executive Officer and most recently supported Thames Valley Controls in a technical sales capacity.

 In joining SIMSINLIFTS as its new Sales Director, Jane will now play a pivotal role in continuing to drive the growth of the business while ensuring SIMSINLIFTS is firmly established as the leading name in lift communication solutions and multi-roam SIMs across the UK and Europe. 

 Jane’s appointment comes at an exciting time with the business having recently expanded into Belgium, and been recognised by a number of prestigious awards, including the UK Tech Business Awards and Elite Business Top 100. 

Target Lifts expands the team

Greg Hooker joins the business as a Senior Project Manager, and MD Danny says, “Greg’s experience and knowledge will only strengthen the department”.

Good luck Greg, welcome to Target 🎯

Allied Lifts newest recruit

Allied are excited to welcome Bailey Wilson to the team as their newest Lift Engineer! 👏

Allied said: It’s always a great feeling bringing talented people on board, but what makes it even more special is when new team members come through referrals.

This says a lot about the culture we’ve built, one where people genuinely enjoy working together and are proud to recommend others to join us.

Bailey, we’re glad to have you with us and look forward to everything you’ll bring to the team.


Promotions at Liftworks

Liftworks is delighted to announce the promotions of Amy to Finance Director and Sean to Service Director.

Both have consistently demonstrated exceptional commitment, expertise, and leadership within the business. These promotions are a reflection of their hard work and the value they bring to the team.

Congratulations to you both, we’re proud to have you as part of the Liftworks team and look forward to your continued success in your new roles.❤️

Employee updates